Security in Aviation Assignment Example | Topics and Well Written Essays - 500 words

Security in Aviation - Assignment Example Unattended baggage is watched over by the passenger support officers and they also take care of passenger mis-board to ensure they get to their correct flights. Security inspectors are in charge of taking care of the restricted items. The airport’s security operations officers working together with the intelligence services take charge in case of a bomb threat or any hijacking of the aircraft. Traffic operations officers are in charge of the parking and ensure there is easy flow of vehicles in and out of the airport. Ground handling officers check the passenger and staff ID’s before allowing them access to the airport or into an aircraft. Inappropriate answers to officers are handled by the supervisor in charge. Maintaining aviation security is largely dependent on implementing current systems and procedure. This is because, the airport is quite a large space and it is not easy for a few selected persons to control the entire space. As such they need to constantly communicate with one another from one point to the other. The best way to do so is via computers and updating the systems for everyone to see. This way in case of a security breach in one area, all relevant authorities is able to access this information through the system. Also, it is through these current systems that one can monitor all that goes on in the airport at one specific time thus be able to act fast in case of any emergencies. A scenario where current system procedures were not implemented was in Manchester whereby several passengers accessed an aircraft with no passport checks. This could be potentially dangerous for any airport as in case of any hijacking, bombing or theft they would not know the specific persons of interest. One of the importance of implementing the current systems and procedures to maintain airport security is because terrorists believe that the aviation industry is a legitimate target 2. It is crucial that as aviation threats evolve, also the screening

The Analysis on the success of Tesco Assignment

The Analysis on the success of Tesco - Assignment Example The success of an organization as argued by Philip Kotler and Kevin Lane Keller (2005) is mainly through the deployment of the 7Ps of marketing. In this section a critical analysis on the Price, product, Promotion and Place elements of the 7Ps is presented as these are identified as the critical elements in reaching the customer. Frances Brassington and Stephen Pettit (2003) argue that although the marketing mix can be explained using the 7Ps, the four critical elements that form the marketing mix are the four identified above. The authors further argue that the Marketing Mix plays a vital role in the overall marketing communication strategy of an organization, as it is the marketing mix that provides input to the marketing communication. The TESCO Finest and TESCO Value of the own brand range of products sold by the organization along with the leading brands in the retail industry is a classical example for the organization's success in the target market through extensive range of products as argued by Sandrine Mac and Scott A. Neslin (2004). The fact that TESCO Plc presents a wide range of choice in every category of its products is the major element fuelling its success in the UK and global retail market. 1.1.2: Price: The company pioneers in selling its products at competitive prices mainly lower than its supermarket competitors in the UK as well as in its global locations as argued by Isla Gower (2004) who says that 'the low price strategy of the organization without compromising the quality of its products is the key for its success in the UK retail market as the market leader'. Furthermore, the increasing awareness among the customers that quality need not be compromised with low price (Oliver Hupp and Ken Powaga, 2004) is the driving force for the organization in its continuous low price strategy. 1.1.3: Promotion: Promotion as argued by Philip Kotler and Kevin Lane Keller (2005) is 'the key for increasing the sales in the retail industry and retaining the customers in the target market'. The fact that TESCO Plc has established itself as a brand in the retail industry through pioneering in promotions like combination sales, event focused promotion of products and above all market focused promotion by its stores targeting the local markets is the major element for its growth in the UK retail market along with its pricing strategy. 1.1.4: Place: Place or the location for an organization in the retail sector is a critical element for its success as argued by Frances Brassington and Stephen Pettit (2003). This is naturally because of the need for local knowledge in the target market that serves for the promotion of its products and above all the choice of products presented in the shop floor (David Olson et al, 1982). The fact that the local knowledge is the key for increasing sales in the target demography as an organization can increase its sales only through the process of identifying the customer needs and understanding the behaviour of its target demography justifies that place or the location is a key element for the success of a retailer. The location of